Kask


Evelin Kask has over 10 years of experience in turning radical creativity into commercial success. She transforms brands from bland to bold through effective strategic planning and implementation, impactful creativity, and a visionary mindset.


1.

Clarity

Complex external environments, internal stakeholder interests, and changing customer behaviour are everyday challenges for a brand. We help to map the path to brand excellence and growth.



  • Brand strategy
  • Brand positioning
  • Marketing strategy (incl. content strategy)
  • Customer insight

    • 2.

    Impact

    Without creativity, your strategy is just another strategy. Through creativity, a brand is able to zig when everyone else zags, being authentic, unconventional and memorable.



    • Creative marketing concepts
    • Campaign planning
    • Copywriting and storyfication

    3.

    Perspective

    Sometimes it’s good to have an outsider to stir things up a bit. You might have a strategy in place but want to test the health of the plan, want to have an expert to spar with, or want to inspire your team.


    • Marketing effectiveness audit and report
    • Coaching and training

    Approach


    Evelin has worked in both advertising and marketing agencies, as well as an entrepreneur. She believes that the most effective partnerships stem from a shared commitment to constantly pushing boundaries and striving for excellence. With a wide network of talent, she is able to curate a desired, best-fitting team for every client need without incurring heavy fixed costs. 

    All marketing is strategic and should support business and brand goals. Evelin approaches brand building through three stages: operational, strategic, and visionary. Successful marketing activities should be designed to support all three stages.

    Visionary brands identify, protect, and nurture their brand core. They are successful in understanding who they are, what value they provide, where they position themselves, what cultural phenomena are relevant to them, and how to engage with their loyal community. Therefore, they are also aligned and consistent at the strategic and operational levels, and drive greater profits.


    “I’ve had the pleasure to work with Evelin in 2022–2023. Evelin has excellent strategic and creative insight when it comes to marketing strategies and creative concepts. She really invests in listening to customer needs and understanding customer’s operating environment and what challenges and opportunities there are when creating marketing strategies.”

    – Anna-Kaisa Säkkinen,
    Director of Communications at University of Jyväskylä
    “Evelin is a multifaceted visionary with a strategic mindset and a forward-looking approach to the world around her. I had the opportunity to work with her for around a year during her time at Miltton. After getting to know Evelin I’ve curiosity followed her also outside our daily projects and am truly impressed by her sharp-eyed approach to varied phenomenons and cultural topics. Evelin’s style at work is friendly and mindful - she is great to be around.”

    – Aino Ahlnäs,
    Global Brand & Creative Marketing Manager, Iittala & Nordic brands at Fiskars Group


    Let’s talk!

    Evelin Kask
    hello@evelinkask.com
    +358 44 571 3110